The developers of eon at Lindbergh, an eco-friendly living community in Atlanta, created the condo complex to cater to the sector of the population concerned with preserving the environment, aiming to contribute to the changing landscape of the Lindbergh area and to revitalize the community.

They enlisted PUSH to help create an effort that not only would promote the condo complex, but also aid in building a community where one currently didn't exist and exhibit the potential Lindbergh possesses for consumers.

Strategy

Because ...