SAN JOSE, CA: EBay used Twitter to live blog its March 11 analyst day, possibly the first organization to do so. In preparation, the company created new social media guidelines for reporting material information that drew on the expertise of its legal and communications teams, which it announced on its blog March 6.
Chief eBay blogger Richard Brewer-Hay posted the Twitter updates throughout the analyst day. He called it a “successful” event that drew fresh audience engagement.
Brewer-Hay told PRWeek that he ...