SAN JOSE: Online marketplace eBay has named Hill & Knowlton its first-ever corporate AOR after a competitive review.
H&K won the task in February. The account's value is undisclosed.
H&K has already started working on PR initiatives for eBay, promoting its CSR work and innovation-related news, said Joe Paluska, director of H&K's worldwide tech practice. The firm is also handling executive communications.
H&K's San Francisco's office will also serve the accounts of eBay Australia and Ireland.
Over the years, the eBay online marketplace has bought PayPal, Shopping.com, ...