Organization: Easter Seals (Chicago)
Campaign: Make the First Five Count
Duration: April 2011-ongoing
Budget: $280,000

Easter Seals provides early intervention services to help children with special needs and developmental delays succeed in school. It launched "Make the First Five Count" last spring to engage existing supporters and younger audiences and influence lawmakers to raise funding for early intervention services by up to $100 million in the coming years.

"We sought ...