Forbes Life, March 2007
Who is your client and what are its media goals?
Todd Graff: Golf East Lothian is an initiative by Scotland's East Lothian Council Economic Development Division to generate interest in golfing vacations centered on the area's 19 courses, which include famed layouts such as Muirfield and North Berwick. These courses live in the shadow of nearby St. Andrews, so Golf East Lothian wanted to raise its international profile.
What made Forbes Life such a good hit, ...