Youth has its advantages. However, for intrepid 20-somethings launching their own agencies – especially those lacking deep pockets and a full Rolodex – it takes more than talent and temerity.
Those interested in making their own hours should consider stepping out on their own, recommends Dan Lyons, president of Lyons Public Relations.
“As long as those hours include 70-hour work weeks,” notes Lyons, who launched his eponymous broadcast PR specialty shop from his basement in 2005, armed with a ...