As more and more eyeballs migrate online, e-retailers stand to reap the benefits if they smartly market to these audiences. A recent survey from Shop.org, a division of the National Retail Federation (NRF), done in collaboration with Forrester Research, showed that while 57% of the online retailers queried acknowledge that the recession is hurting their bottom line, eCommerce's growth is still outpacing other retail outlets' growth.
Additionally, 46% of those online retailers do not plan to cut their overall budgets, ...