In this era of multinational holding companies and global networks, it can be a challenge for unaffiliated entertainment agencies and independent publicists to compete.
While many boutique firms offer specialized expertise in areas ranging from music to film to fashion, they're often run by small, high-level teams - and have no formal interagency partnerships.
More and more, however, clients are turning to these firms to assist in their outreach efforts, says Doris Bergman, West Coast director for Glam Entertainment Public Relations. "They ...