CHICAGO: UK-based Dyson hired M Booth as its US AOR, following a competitive review that began this summer.
With what is confirmed to be a six-figure budget, the agency will handle all PR activities across the company's US portfolio, including vacuum cleaners, hand dryers, fans, and digital motors. The agency's goal will be to “continue to create the aura of invention around the company,” said M Booth president Margi Booth.
In a statement sent by group PR manager Dan Crowley, CEO ...