TORONTO: A PR consultant and journalist have teamed up to launch an online tool that connects Canadian PR execs with journalists looking for sources.

The launch was inspired by Peter Shankman's US-based "If I Can Help a Reporter Out (HARO)" tool.

"I am a big fan of HARO, and I wanted to bring the concept to Canada," said Brendan Dermody, a PR consultant who previously worked for Manning Selvage & Lee and High Road Communications, both in Toronto. ...