Client: Dunkin' Donuts (Boston)
PR agency: RF|Binder (Boston)
Campaign: Caught Cold
Duration: October 2010-ongoing
Budget: $50,000-$75,000

After being named Dunkin' Donuts AOR for the Boston market in October 2010, RF|Binder launched a three-part effort targeting the city, the company's hometown.

Strategy
Dunkin' Donuts and RF|Binder wanted to keep iced coffee at the forefront of the campaign while rewarding Bostonians for being loyal customers.

Tactics
"Many guests are huge sports fans," says Meg ...