SHORT HILLS, NJ: Business information company Dun & Bradstreet has selected Porter Novelli as its AOR following an RFP.
Susan Lawler, SVP of marketing at D&B, said Porter will work on a broad range of activities, including expanding the company's thought-leadership program and assisting with product launches. She added that Porter will also work to enhance D&B's PR efforts throughout North America and potentially in other parts of the world.
Shift Communications, D&B's AOR last year, was invited to pitch ...