Client: Rudolph Foods (Lima, OH)
Agency: RMD Advertising (Columbus, OH)
Campaign: Truck Driver Appreciation
Duration: June 15 - September 22, 2012
Budget: $18,500

Rudolph Foods, maker of pork rinds, and long-time agency RMD Advertising teamed up with Shurtape Technologies' Duck Tape brand to engage truck drivers, increase brand awareness, and drive product sales.

“We celebrated National Truck Driver Appreciation Week (NTDAW), last year on a smaller scale,” explains Amanda Helmstetter, Rudolph Foods' marketing and innovation manager. “Truck ...