NEW YORK: DS Simon Productions has begun offering clients a brand-building strategy that focuses on content creation and distribution.
Called “PRketing,” its goal is to “create content that achieves organizational goals and really makes a difference,” said DS Simon president and CEO Doug Simon. The firm recently received trademark approval for “PRketing” from the US Patent and Trademark Office.
The strategy includes a four-step process: identifying the behavior that the company is trying to change; recognizing the people to reach ...