Sales in the pickup-truck sector are softening, thanks in no small part to sky-high gasoline prices. Michael Bush discovers what some automakers are doing in an effort to help revive the category
This September, Ford Motor Co. will debut the newest model in its highly popular F-Series line of pickup trucks, the F-150 FX2 Sport - a two-wheel drive truck whose concept was the result of effective external and internal communications.
Two years ago, members of Ford's marketing and engineering teams were ...