Today's PR pros understand the importance of grooming tomorrow's players.
When Barry Liden left his PR firm job in LA a couple of years ago to take a senior corporate communications position in Orange County, CA, he had to decide whether to continue serving as an adjunct professor at the University of Southern California's (USC) Annenberg School of Communications.
"It's a huge hassle to get up there for class," Liden says, referring to the long commute from his job as VP ...