NEW YORK: Draftfcb and Fleishman-Hillard, the agency team behind the long-running “Above the Influence” campaign, are teaming up again to launch a tobacco-cessation outreach initiative targeting teenagers.
The firms will launch two campaigns on behalf of the US Food and Drug Administration that will focus on prevention, and another will aim to get teens who occasionally use tobacco to stop. Both will target youths ages 12 to 17.
Each day, nearly 3,500 US kids try their first cigarette, and nearly ...