NEW YORK: Ketchum worked with Dr. Pepper last week on a media outreach effort centered around the soft drink's promise to give every American a free can of soda if Guns N' Roses releases the long-awaited album Chinese Democracy sometime this year.
Ketchum, AOR for Dr. Pepper parent company Cadbury Schweppes since 2006, publicized the cola's pledge by pitching it to the New York Post's Page Six, which ran stories March 26 and March 28. Print, radio, online, broadcast, and ...