PLANO, TX: Beverages 7UP and Dr Pepper are connecting with Hispanic consumers through music with their latest campaigns: Sevenísima and Vida23. The brands, both owned by Dr Pepper Snapple Group (DPS), introduced new songs and ringtones to promote the brands and will spread messages of living a flavorful and natural life.

"Given the fact that Hispanics over-index on flavor [and flavored beverages] and our brands are full of flavor in every sense, what we want to do is reach ...