ROCKVILLE, MD: Dr. Mehmet Oz is driving the PR element of a PSA campaign from the Agency for Healthcare Research and Quality (AHRQ), in partnership with the Ad Council, that aims to get more men to take preventative medical tests.
“We used the idea of men not being there for their family—we wanted to tug on their heart strings a little bit,” said Al Lazar, director of AHRQ's office of communication and knowledge transfer, of the PSAs.
The campaign is ...