Given the damage that corporate reputations have suffered over the course of the past year, many companies have recognized the need to engage with consumers, establish competitive dominance, or simply shed some positive light on their organizations.
In September, Siemens introduced its largest US marketing initiative targeting top business executives and decision-makers to position itself as a leader in the healthcare, energy, and manufacturing sectors.
"In the past couple of years, Siemens has really restructured itself in a way that ...