The ongoing debate about PR measurement is like the scene in Alice in Wonderland where Alice has slipped down the rabbit hole and falls past old mirrors, lamps, grandfather clocks, and Victorian furniture on her way to Wonderland.
But the PR measurement rabbit hole is full of discarded white papers, surveys, blog posts, blog posts about other blog posts and tweets retweeting links to blog posts about blog posts. It's endless. And it doesn't lead to Wonderland (though there might be ...