ENGLEWOOD CLIFFS, NJ: Dove is launching its new Dove Go Fresh Burst collection of beauty products with a video series set to air during The CW's Gossip Girl. The PR for the campaign, which will launch on April 27, includes media outreach with Gossip Girl actress Jessica Szohr, a Web site, and social networking all targeted at women in their twenties.
"For us, it's about launching [the new collection] in a way that stays true to our brand," said Stacie Bright, ...