WASHINGTON: With just a few days until the start of the Labor Day holiday weekend, the National Highway Traffic Safety Administration (NHTSA) has joined forces with The Tombras Group for a drunk driving campaign, called "Drive Sober or Get Pulled Over."
The campaign features TV and radio spots, an interactive microsite, and a drunk driving YouTube game, which has seen 251,000 hits in its first week. Tombras, a full-service PR and advertising agency, along with NHTSA's PR team of seven executives, are ...