Client: Dos Equis (White Plains, NY)
Agency: Hill & Knowlton (New York)
Campaign: Feast of the Brave
Duration: April 27 - May 7
Budget: $25,000 - $30,000
Dos Equis and AOR Hill & Knowlton (H&K) took a unique approach with a “Feast of the Brave” food truck that gave away exotic tacos including cow tongue, veal brain, ostrich, and grasshopper last spring in New York City.
“Feast of the Brave was an extension of the brand ...