WHITE PLAINS, NY: Heineken's Dos Equis beer brand is building on its earlier ‘Most Interesting Man in the World' integrated campaign with the launch of the “Most Interesting Academy” this week.
The Academy is comprised of seven online courses on topics like "Survival in the Modern Era" and "Circumnavigating the Globe," all of which provide participants with tips and suggestions for living a more interesting life. The courses will be launched online in two- to three-week increments throughout the summer.
“The Academy is ...