Cycling has never been much of a mainstream spectator sport. Its pre-eminent event, the Tour de France, is crammed into the CBS calendar for just a few sleepy summer weekends. And if it weren't for Lance Armstrong's previous dominance of the sport, it's doubtful whether the sports media would grant it any more attention that a passing mention of the winner.
But add a bit too much testosterone into the mix, and you've got yourself a media firestorm.
In late July, ...