One fundamental is constant throughout any communications strategy – go where your audience goes.
Looking at the trending factors for tablet use and content consumption, there are a number of really exciting and interesting opportunities the medium presents us.
Current tablet consumers are younger, smarter, wealthier, and more naturally inclined to use technology than traditional print readers. With so many of us courting this audience, tablets are the efficient and direct means of brand engagement.
The opportunities for communicating more deeply, and in ...