The concept of "brand journalism" suffered a serious setback a few weeks ago when August Busch IV, the CEO of Anheuser-Busch (AB), told analysts that AB's $30 million investment in launching Bud TV would likely "fade away" at the end of the year.
AB had hoped to attract millions of unique visitors to its Web site with thousands of hours of original content video - everything from star interviews with sports personality Joe Buck to reality shows to stand-up comedy ...