Caught in the ever-changing winds of social media while working in a Web 2.0 world, many PR firms are feeling pressured to respond to early demands from customers and the industry, but are faced with some level of indecision.
Should everyone have a blog? How do you know who is reading them? And if you don't have a blog of your own, how do your protect your interest in the space composed by the so-called citizen journalists who have become ...