It's been a few weeks since the 2012 Cannes Lions Festival wrapped up. While the hub-bub has died down, we'd be remiss if we didn't take a bit of time to more fully reflect on how public relations departments' and agencies' programs continue to fare each year at the festival awards program.
In 2009, we in the PR industry were pleased to learn Cannes Lions was introducing the PR Lions Awards. We were gratified to see this iconic global institution acknowledging ...