Domino's sees results from social media efforts

ANN ARBOR, MI: Domino's Pizza is reaping the rewards of an increased focus on in-house efforts to reinvent the brand through social media.

Since January this year, Domino's has relied solely on a combined in-house team of 10 people across its PR and digital departments to handle its social media activity. The revised strategy recently helped Domino's exceed 3 million Facebook fans and 40,000 Twitter followers.

The pizza company formerly worked with word-of-mouth marketing agency New Media Strategies to connect on platforms such as Twitter and YouTube.

Chris Brandon, ...