CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was created last week when IPR and STAR/Rosen announced a strategic alliance, which will likely lead to a formal merger.

CHERRY HILL, NJ: A potential New York/Philadelphia stronghold was

created last week when IPR and STAR/Rosen announced a strategic

alliance, which will likely lead to a formal merger.



The alliance, through which the two dollars 1 million agencies will

share resources and expertise, makes sense for both parties, which boast

different strengths.



The Cherry Hill, NJ-based STAR/Rosen focuses on marketing, Internet ...