SEATTLE: Dogpile.com has launched a campaign to raise money for the Humane Society of the US' Rural Area Veterinary Services program (RAVS) by asking millionaire Maltese Trouble Helmsley to lend a paw.
Led by Dogpile's animated mascot Arfie - and PR partner Weber Shandwick Seattle - the InfoSpace-owned search engine will donate $1 to RAVS for every pet whose owner signs an online appeal, said Scot French, InfoSpace director of marketing. For each dollar, Dogpile is asking Trouble, the canine hotel ...