As hot temperatures exploded across the country this summer, the Chrysler Group was looking for a way to attract attention from media and potential buyers for its new 2007 Dodge Nitro, set to hit dealerships in the fall.
The Chrysler Group turned to ClearBlue Communications to help create an event that would tie together the "hotness" of the new Nitro and beating the summer heat.
Strategy
The PR team used the hook of the last day of summer and the timing of the ...