Yes
Todd Aydelotte, CEO and founder, Ricochet Public Relations
His 10-year-old agency specializes in the healthcare, tech, and industrial sectors
Small agencies lacking a niche will find it challenging to compete against big-box PR firms that can apply resources in all directions. For most small agencies, the key differentiator is typically: "We do it better than they can" or "We offer more personalized service," which, frankly, is what all PR firms say, large or small.
Developing domain expertise and experience ...