NEW YORK: Fathead, a manufacturer of life-sized wall graphics, is working with DKC on a brand awareness and media outreach campaign promoting the company's soon-to-be-released Tradeables collectible image line.
Set for distribution on August 1, Tradeables are five- by seven-inch versions of Fathead's life-size Real Big wall images, which feature star athletes, superheroes, and characters from Disney films and TV shows.
DKC, which was hired on July 1 as the company's first AOR, is promoting both products.
DKC has promoted Fathead ...