PLANO, TX: JCPenney has chosen DKC as an agency partner to support its fashion brands following an RFP process. The retailer also hired PMK-BNC earlier this month.
DKC will manage “fashion and editorial outreach” for JCPenney, said April Dinwoodie, divisional VP for brand communications and publicity at the retail company. She added that it is “to be determined” if DKC will handle social media work.
Dinwoodie explained that neither DKC nor PMK-BNC is acting as AOR for the retailer, but ...