Though strides have been made, the challenge of recruiting and retaining a diverse workforce is one that the PR industry is still facing, according to the 2009 PRWeek/Hill & Knowlton Diversity Survey.
In 1996, Roxana Lissa founded RL PR to focus on the Hispanic market and today serves as its CEO. But she first learned about PR as a profession while still in high school. Results from a vocational test guided her toward communications. After some research, she went on ...