Michael Bush looks at PR's continuing push for more work force diversity

Ask a multicultural PR pro about the state of diversity in the industry and you’ll likely get the same answer you’d have gotten three years ago: We’re getting better, but we still have a ways to go.

John Echeveste, partner and cofounder of Valencia, Perez & Echeveste Public Relations, says firms have good intentions, but they need to do more than talk.

“We don’t see the level of personnel ...