With consoles set to debut, Sony and Nintendo target different audiences using divergent marketing styles
Consumers in the market for a new video game console this holiday season will have two new choices - the Sony PlayStation 3 and Nintendo Wii - unlike last year when Microsoft's new Xbox 360 console debuted alone.
Despite the likelihood that multiple choices may cause some indecision among buyers, the products are being marketed very differently and to disparate audiences, making this year's winner, much ...