Company: The Walt Disney Family Museum
Campaign: Museum opening
PR team: Resnicow Schroeder Associates
Launch: October 1
Budget: Undisclosed
Objective: While Walt Disney's legacy remains an integral part of Americana, the focus is often on the brand, not the man. The Walt Disney Family Foundation, a nonprofit, sought to bring attention back to the man who started it all by opening a museum in his honor in San Francisco.
“A lot of people in the younger generation don't realize ...