NEW YORK: Following a competitive review, Discovery Bay Games hired MWW Group as AOR to help the game manufacturer establish itself as a market leader in the tablet apps, games, and accessories market.
The agency will also assist with the launch of Discovery's integrated line of game "appcessories" for the iPad.
Account work began in May and is being managed by MWW's consumer technology practice. The agency will develop and execute an integrated communications program that involves a mix of traditional and ...