CHICAGO: Discover Financial Services has hired Burson-Marsteller as its global AOR following a competitive pitch. The review began in December, and the agency began work this week, according to Kathy Beiser, VP of corporate communications at the financial services company.
Beiser, who joined the company four years ago as its first VP of communications, said that industry-wide changes, as well as company-specific ones, such as Discover's 2007 spin-off from Morgan Stanley, instigated the need for a review. Two years ago, Discover ...