If the PR industry can agree upon something in 2007, it should be that there is proper disclosure and ideal disclosure, and it needs to understand why the former is no longer enough.
In a campaign with proper disclosure, Edelman sent expensive computers pre-loaded with the Vista operating system to bloggers. The agency encouraged bloggers to disclose their receipt of the product from the Edelman/Microsoft team, did not demand any reviews, and said bloggers could keep or return the computers.
This ...