With all the buzz about corporate blogging, you would think that executives would at least attempt to adhere to the road rules.
The revelation that Whole Foods CEO John Mackey posted thousands of messages to a Yahoo Finance board under a pseudonym proves that assumption is incorrect. In a front-page story that has spawned hundreds more, The Wall Street Journal exposed Mackey as "Rahodeb," an anagram of his wife Deborah's name, an energetic Whole Foods cheerleader and vehement Wild Oats ...