Placing a client's name on some free giveaway item may be the most rudimentary form of branding.
Everyone is familiar with the types of items that usually are festooned with company logos and information: pens, squeeze balls, T-shirts, and other knickknacks likely to become mere clutter under someone's desk.
In the digital age, it's no longer enough to slap a logo on a visor and expect some tangible benefit. Branded giveaway items remain a staple tactic, but by injecting modern thinking ...