Last week, PRWeek reported that some clients have cut ties with their agency partners or put PR on hiatus until the economy stabilizes. When times are tough, companies are within reason to scale back on budgets. But cutting back entirely is short-sighted, especially when there are ample opportunities to keep a brand relevant by wisely using digital and social media tools.
Consultants in the PR industry confirm that clients continue to look for digital opportunities. Setting up a Twitter feed, blog, ...