The increased adoption of digital media prompts even more questions regarding PR strategy. Erica Iacono, Rose Gordon, and Kimberly Maul were in New York for this Fleishman-Hillard-sponsored roundtable.
Measuring digital efforts
Erica Iacono (PRWeek): How you are measuring your digital PR efforts?
Molly Schonthal (Nokia): I don't think there is one single measurement that works for everyone and I don't think there is one single definition of social media. So when you take those two comments together, it means that you need ...