Applied Materials, a b-to-b company that develops manufacturing equipment, semiconductor chips, display screens, and solar panels, hosted its first Reditt conversation in late June, featuring Charlie Gay, president of the company's two-year-old solar business. The online Q&A tied in to its Summer Solstice campaign to roll out its annual solar energy survey.
Today, more and more b-to-b companies are seeking out social media platforms, such as Condé Nast Digital-owned Reditt, as a valuable tool to keep their business partners engaged ...